San Jose’s IMC 6 Reopens Big as BIG Cinemas
State-Of-The-Art Property to Unveil December 22
At An Open House
San Jose, CA, December XX, 2009 – BIG Cinemas, India’s largest cinema chain and a division of Reliance Media Works and a member of Reliance ADA Group, is revealing the updated features of San Jose’s IMC 6 movie theater under the BIG Cinemas brand.
The movie theater underwent major renovations, including modified and painted ceilings, new heating and cooling systems, expanded concession stands and updated restrooms. Flat screen digital monitors will grace the entirely renovated lobby, while auditoriums will burst with BARCO 2K digital projection equipment, providing moviegoers with the best quality audio and visual experience.
The theater is located at 1433 The Alameda in San Jose, CA 95126.
To celebrate the successful renovation, and grand reopening of the venue, BIG Cinemas invites all patrons to an Open House on December 22, 2009. The Open House will enable the general public to experience the world-class features, and enjoy a potpourri of recently released films for free. Slated for December 22, 2009, the Open House is on first come-first serve basis.
Similarly to the strategy in India, BIG Cinemas is setting up standalone properties and cinemas in malls in the US. Also, existing properties are being taken over, renovated and operated by BIG Cinemas while taking advantage of their already considerable infrastructure and brand value.
In US, the Indian Diaspora has a strong affinity to Indian movies and BIG Cinemas has aggregated a network of over 180 screens in 24 cities across East Coast, Midwest and West coast that now regularly screen Hindi, Tamil, Telugu and Punjabi movie features, in addition to Hollywood.
For more information on BIG Cinemas and BIG Cinemas ticket sales, go to
www.BIGcinemas.com.
About BIG Cinemas:
BIG Cinemas, a division of Reliance Media Works Ltd. and a member of the Reliance Anil Dhirubhai Ambani Group, is India’s largest cinema chain with about 500 screens spread across India, US, Netherlands and Malaysia.
After pioneering the IMAX experience in India, it recently launched 3D and 6D technology and is the only cinema chain to screen films in all three formats.
BIG Cinemas has been awarded the “Entertainment Retailer of the Year” honor at the India Retail Forum 2009 and has also been awarded ‘International Exhibitor of the Year 2008’ by Cine Asia 2008 at Macau.
Press enquiries and contact:
Helena Podgorniak
Email: [email protected]
Tel: 646.792.6092
