Aircel launches Gaming Card in association with Disney UTV & Electronics Arts (EA)

November  20, 2012, Hyderabad: Aircel, one of India’s most innovative telecom players, today launched a new retail mobile recharge card the ‘Aircel Pocket Internet Games’.  ‘Pocket Internet Games’ is a first ever retail initiative that will allow Aircel subscribers to download and play unlimited games along with unlimited internet access at affordable prices.
 

 

Aircel has associated with DisneyUTV and Electronic Arts (EA) for providing world-class gaming content to bring alive ‘Pocket Internet Games’ that would offer more than 1500 titles from EA & Disney’s exhaustive gaming title library for the gaming enthusiasts. These would include some of the most popular and sought after games like Need for Speed, EA Cricket, FIFA, Medal of Honor and Pirates of Caribbean amongst others.  The mobile user can download any number of games and play immediately without staying connected. In other words, it certainly gives gaming enthusiasts across the country a great chance to savor the taste of globally popular games uninterruptedly on their mobile phones. Moreover, the unlimited internet bundled also allows limitless surfing on mobile. Aircel has released a series of 6 exclusive card designs for Pocket Internet Games which would be available over the retail counters for mobile users. Depending upon the excitement generated, the company plans to bring in more such designs to refresh the youth interest and engagement with the product.
 

An Aircel prepaid connection and a GPRS enabled mobile handset is all that one would need to break away from the mundane moments of life and enter the exciting world of Limitless Gaming.  Aircel Pocket Internet Games is targeted at youth and young working professionals with its flexible tariff plans and availability. The Pocket Internet Games is available at the following denominations across the state:
 

#No Talk Time or SMS will be given

# Free gaming link to be pushed during the validity period

 

Speaking at the occasion, Deepinder Tiwana, Circle Business Head, Andhra Pradesh, Aircel, said, “The potential in the Indian mobile gaming industry is still untapped. Mobile gaming expected to grow at a CAGR of almost 25% continues to be the largest contributor to the Indian Gaming industry. Since gaming is one of the things that immensely excites and engages the youth, Aircel’s Pocket Internet Games with an exciting bouquet of games, unlimited internet and flexible pricing, makes this first ever retail gaming card a very distinctive product.”
 

Adding further Mr. Tiwana says, “With unlimited internet & games bundled together, the Aircel Pocket Internet Games will definitely enhance the gaming experience and create a benchmark for future gaming products and services.”
 

“With 120 mn internet connected mobile phones in India and it surely is the ‘golden time’ to maximize the potential of the mobile connectivity and reach out to the existing and potential gamers. Gaming is amongst the most popular entertainment options today amongst the mobile phone audience.

Leveraging technologies to provide them with engaging content and enhance the audience experience has always been our motive. It is products like these that will help evangelize gaming in the country and fuel its growth. We are happy to work with Aircel on such an exciting and innovative product offering and provide users with world class content.” said Vishal Gondal, Managing Director – Digital, DisneyUTV.

The card’s first look was unveiled by the Chennai Super Kings at a recent ceremony. The card will be available across India from November 22, 2012.
 

Aircel is India’s fifth largest and fastest growing GSM mobile service provider with a subscriber base of around 66.6 million. Aircel is a Pan India operator with a presence across 23 circles. It won 3G spectrum in 13 circles and BWA spectrum in 8 circles and has successfully launched 3G services in 13 circles. It is the fastest 3G roll out ever in the Indian Telecom Space. Aircel has been constantly innovating products & services and is credited with making 3G affordable to masses by launching Pocket Internet Smart which offers best value 3G packs. Aircel Pocket Internet Smart gave a boost to 3G adoption in the country as it is a true value for money product that allows consumers to access unlimited 3G data at extremely affordable prices. Aircel has positioned itself as a data led telecom player and has addressed the multi-functionality of a mobile phone in many innovative ways which are Industry firsts, be it the Aircel Pocket Internet, the first social networking mobile INQ on Aircel, Aircel Apollo Mobile Health Care, Blyk on Aircel, an enriching engagement for the Youth and very recently the first telecom player to introduce Facebook Voice Updates on Aircel. Aircel is also a preferred telecom network to launch Apple iPhone 3GS, iPhone 4, iPhone 4S and iPhone 5. For more information, please log on to www.aircel.com.

 

The Digital business of DisneyUTV is the content creation & distribution hub for high-quality digital & interactive content. It is responsible for creation and delivery of multiplatform games and lifestyle audio & video content across all current and emerging digital media platforms, with a combined audience reach of over 300 million in India.  The Digital business of DisneyUTV has a library of quality games & content from UTV Indiagames, UTV, Disney, Marvel, and Pixar brands and distributes its content via all mobile operators and various OEM app stores in India also internationally. Top content providers across the world like Electronic Arts and Gameloft work with DisneyUTV to distribute their content to Indian consumers. In addition to aggregating content the digital team of DisneyUTV has also created innovative and popular products including the bestselling ‘Cricket Fever game franchise’ (with over 20 million downloads), ‘Aladdin’ (India’s leading paid mobile game with over 8.2 million downloads), ‘Audio Cinema’ (a first of its kind movie-on-your-phone service) and ‘Digital Studio’ (series of original content developed for the web and mobile) and more. It also runs a successful online games subscription service ‘Games on Demand’ and the #1 virtual world for kids in India - Club Penguin.