Ritu Kumar’s Festive Winter Collection 2013

A breathtakingly stunning ensemble infused with bright colors and stunning work, inspired from Himalayan scenic beauty and shamans is brought out in elegance and grace in this Festive Winter Collection. This collection brings out the raw beauty of terrain in the most graceful manner. With a kaleidoscope of research, this line brings out a range of weaves, panache and vintage craft. This line is a playful mix of contemporary Himalayan terrain and finely woven textiles, to bring a poise of its own kind.

Inspired from the serenity of Himalayan region, these fabrics are flowing with creativity as they are made from hand woven back strap loomed fabrics, kanni leaves, prayer flag, hand spun khadi, lycra jersey, woven silk and jamavar motifs of Kashmir. This glorious detailing and vintage textiles bores a unique essence of distinctive style of herself.

Mesmerizing prints and weaves carefully crafted into beautiful brocade, designs and prints make this a wonderful collection for every occasion. A blend of colors infused with simplicity of life, this collections speaks volumes of modernity and calmness.

 About Ritu Kumar:

Ritu Kumar is the largest & most respected designer-wear brand in India today. Since 1969, it has developed a unique style of its own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. Mrs. Kumar’s understanding of ancient designs and the innovative use of traditional crafts has created a new classicism. Today the company is renowned for its distinctive use of colors, quality of fabrics, intricate embroideries and a gloriously rich Indian aesthetic. Since the company was built on patronage of craftspeople, it has made a significant impact in creating employment in underdeveloped areas. Over the years it has patronized several organizations working in these areas and helped in developing skills and taking them to the market.

Ritu Kumar, has also been awarded the Padma Shri Award 2013, the country's fourth highest civilian award for her exceptional and distinguished service in the field of fashion, textile and craftsmanship.

Road no 10, Banjara Hills

Hyderabad