Mohit Dochania Store Launch, Hyderabad

The Mohit Dochania fashion label is almost half a decade old but still unheard and unknown in the mass context. This was a conscious deci-sion by the designer, who wants to maintain the exclusivity and be-spoke’ value of his craft. The label caters to some of the elite and fash-ionable ‘inner circles’ in India and abroad. And some of the top indus-trial, business and jeweller families in the country are its loyal patrons.

The brand is built on the mission to create exquisite ensembles which combine the finest of crystals elegant designs and refined craftsman¬ship. The clothes speak of an understated sophistication that expresses art, beauty, elegance and a life well lived.

The brand takes its cues from centuries of Indian heritage and the country’s long standing familiarity with hand-made couture. The fin¬ished pieces match and recreate that splendour.

With its first flagship store launch on the 23rd February 2015, the brand stages to set a benchmark, by giving the city of Nawabs - Hyder¬abad, a taste for, first of a kind concept store experience. Thus the brand furthers on its intent of bringing a more holistic and time-laps- ing experience of Fashion, Art and Luxury.