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'Devara' cutout put up at a special location in Mumbai

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'Devara' is heading to theatres on September 27. Ahead of the release, the pan-Indian film continues to be in the news for interesting reasons. The promotions are turning out to be unique.

A cut-out of the much-awaited movie has been installed on the Dadar Chowpatty beachfront, Mumbai. This is the location where the Ganesh Visarjan processions take place. It is fitting that a film whose action blocks take place in the backdrop of a sea has been promoted this way.

Meanwhile, the advance bookings overseas are staggering. After making waves in the North American territory, the Jr NTR-starrer is set to mint big moolah in other Overseas markets. The other day, at the IMAX Melbourne screen, which is the world's second biggest screen, all tickets got sold out in two minutes flat.

The Koratala Siva-directed action drama will also be screened at the upcoming edition of Beyond Fest, the largest genre film festival in the United States, held annually in Los Angeles, California.

As for Netizens, they are busy coming out with fan theories about the film's storyline and the climax. Onwards and upwards!

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