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'Kalki 2898 AD': Huge surge in Hindi market on cards

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'Kalki 2898 AD', produced under Vyjayanthi Movies, stars Prabhas in the lead. The epic dystopian science fiction action film is surprising the box office big time today.

The Nag Ashwin directorial is becoming the biggest opening-day grosser of 2024 (so far) even in the northern part of the country. The Hindi belt is witnessing unexpectedly roaring collections.

As per trade analyst Komal Nahta, the surge is going to be massive as the day passes and the weekend nears. He has taken the example of a town in Rajasthan to make a guess. "In Rajasthan's Tonk, the first show had an occupancy of 77%. Tonk is a ‘D’ class centre. Even a 20% start there would be considered good. There were rounds of applause at twenty-five places in the Angel Multiplex during the first show," he wrote.

It looks like all recently minted theories that 'Kalki' would receive a poor response in Hindi due to lukewarm promotions are getting proven wrong. 

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