We’ve all heard about the first film to start a trend, be it an item song, slapstick comedy, over-the-top action scenes or the extremely overused sentiment of a young man falling for his ’maradhalu’ (cousin), and ultimately becomes the catalyst for their families to reunite. However many people may agree or disagree with these forms of entertainment, they have worked, and so no surprises that others queued up to mimic their success formulae.
Movie Mills and Cinema 5 came together to produce a film which is now set to start a trend of its own. Rowdy Fellow, starring Nara Rohit and Vikasha Singh, and directed by Krishna Chaitanya - the famous Lyricist who is turning Director with this film, is going to be officially released online. The website www.mycelluloid.com has set up shop to launch itself with the screening of Rowdy Fellow in several overseas markets that are not able to have the film released in the theaters. According to our grapevine, this is one of the first Telugu movies to be making its presence online officially. The unit seems extremely excited about leading the way and opening up this new avenue to increase the profitability of films.
What’s more the security system of the website is of the top most quality, making sure that piracy does not become a problem. The website is so secure in fact even a screen shot will not be permitted. And if anyone manages to camcode externally, the offender can be traced right to their doorstep. However the mystery still remains - will they release it along with the theatets or after a few days? Producer Prakash Reddy and the unit are tight-lipped about this particular detail.
