The multiplex giants PVR and Inox have come together. On Sunday, the two key players announced a merger. This has become the biggest and most talked-about development in the history of India's exhibition sector, which has been multiplex-fied over the decades.
The merger will make the PVR-INOX the strongest in the country. Box office analyst Himesh Mankad wrote that the two giants will now control over 1500 screens across India, attaining control of almost 40% of the total market. "This is a near-monopoly to drive the business," he added.
Jatinder, another BO analyst, wrote, "Almost 40% of the Bollywood box office will be from just one mega-chain. Even though both chains have similar operation policies even now, that much market with just one player is not good."
