People Media Factory is going to release 'Swag' and 'Viswam' on two consecutive Fridays. 'Swag' is an October 4th release, while 'Viswam' is an October 11th release.
Usually, no production house lines up movies back-to-back this way. Mythri Movie Makers released 'Waltair Veerayya' and 'Veera Simha Reddy' for Sankranthi 2023 out of no choice and it was an extremely rare exception.
People Media Factory has too many films lined up for release in the coming months. The banner felt that the pre-Dasara and Dasara seasons can accommodate its two movies. 'Swag' being released on October 4 is somewhat of a surprising decision, considering that Jr NTR's 'Devara' would be only one week old by then.
'Swag' stars Sree Vishnu in the lead and is a comedy drama. On the other hand, 'Viswam' is an action entertainer starring Gopichand in the lead; it is directed by Sree Vishnu.